The FCA Year-end campaign just launched on TV and social media. The newest campaign includes some famous faces like OneRepublic, Gwen Stefani and Kathryn Hahn. This “Big Finish” campaign is unique for each brand with the hopes of increasing the overall sales during this busy season.
FCA Year-end Campaign – Chrysler
Chrysler used Kathryn Hahn with an original re-imagination of “Jingle Bells” called “Lit Christmas.” This original rap track plays in the Chrysler Pacifica as her and kids go caroling in the neighborhood. This isn’t the first time that Hahn partnered with Chrysler. In fact, they had a television and social media spot together in March as well, plus a campaign during the summer.
If you haven’t seen their newest collaboration – here it is.
FCA Year-end Campaign – Jeep
OneRepublic joined up with Jeep for their second collaboration this year. The “Colorful Christmas” ad features a re-imagined “White Christmas” done by the band. It also includes the entire Jeep lineup and celebrates all the vibrant colors of the season.
Check out this great ad.
FCA Year-end Campaign – Ram
Gwen Stefani released her original track “You Make it Feel Like Christmas” with the help of Ram. In this spot, you see the Ram lineup putting together a life-size gingerbread float. On December 1st, they will film a live follow-up during the 2018 Nashville Christmas Parade where Ram trucks will tow the parade floats, and the life-size gingerbread float as well.
Check out this video here:
FCA Year-end Campaign – Dodge
In this ad, Dodge uses “Santa Claus is Back in Town” from “We Wish You a Metal Xmas and a Headbanging New Year.” It shows Santa upgrading his fleet to the Dodge lineup. Of course, the Challenger Red Eye is included with its 797 horsepower.
Dodge also plans to launch another social series this December to show the progression of Santa’s sleigh transformation.
Check out this video on YouTube as well.
What do you think of the new FCA Year-end Campaign ads? Did you have a favorite?