Ford wants to do everything it can to support military members and families. As a way to help further, the automaker recently released a new line of merchandise and apparel. The Proud to Honor program is designed to support members of the U.S. Armed Forces and families.
Proud to Honor Gear
Ford released military-inspired gear that appeals to the entire family. You can find a complete selection of gear, hats and shirts. The proceeds go to companies raising money for DAV (Disabled American Veterans). Not only do these disabled vets get assistance, but money also goes to Blue Star Families, an organization that aids military families handle the problems thrown at them.
Here is what Mark LaNeve, Ford’s V.P. of U.S. Marketing had to say about the program during a press release.
You can never do too much to honor the service of these brave men and women, and you never stop trying.
Helping the Military
So, how do the sales of this gear help military members and families? Well, Ford is donating 100% of all the profits to these charities. The profits make up five percent of the sale prices. Currently, there’s a wide range of products to choose from, including:
- Children’s t-shirt: $14.95
- Let’s Roll camo hat: $24.95
You can see how the five-percent would quickly add up to provide plenty of assistance to those who need it the most.
Additionally, Ford is always looking for ways to benefit the lives of our military. Currently, the company provides all current and retired members of the Armed Forces and their families a $500 discount when purchasing a vehicle. It’s just one more way that Ford is trying to give back.
Ford has been busy lately. From designing the Maverick truck to launching this charity program, a lot is going on with the automaker. Does this new program make you more likely to support Ford? We would love to hear from you.