Jeep wants to reach some customers from the younger generation that wouldn’t be able to afford a new car. To accomplish this, they launched the new Jeep car sharing program options for beta testing.
Several Options for a Jeep Car Sharing Program
Because the Jeep executives want to find out what works in this economy, they are trying out several things to reach out to younger customers. In fact, reports suggest that there will be three pilot programs.
The first one is three months long and is with Turo, a startup company. “Peer-to-Peer” or maybe even “Jeep Freedom,” might be the new name; we just aren’t sure yet. The testing program started last week in Boston. It allows Jeep owners to rent out their vehicles while not in use. This not only offsets the cost for owners, but it might even help them gain a small profit.
The most common subscription service is a three-month trial program that allows owners to trade in their Jeep and swap it for something else. This could be a Ram 1500 or even the Dodge Challenger. Avis provides the inventory and the company allows up to six swaps for three months. While there is no name yet, it is being tested in Boston, just like the first option. The company only allows 100 people to sign up with this program.
Believe it or not, Boston is the location of the third program as well. The name is “Car Borrowing” and provides owners with Jeep Coins. This allows them to swap in their 4×4 for other FCA vehicles. They get six coins for the year, but the trade-in only lasts for a day at a time. The driver chooses whether the car is delivered or picked up. Inventory for this program is also supplied through Avis.
Future of Jeep
It’s unclear what this means for Motor Trend’s SUV of the Year. Until the results are in, we won’t know if the testing was profitable or not. Up until now, Jeep owners have always been a select group of clientele that are proud of their vehicles, so we find it hard to believe they would want to swap. We will report back in spring and let you know how the pilot testing went.